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Wimbledon, renowned for its strict all-white dress code since the Victorian era, has faced controversies and undergone occasional updates. The All England Club eased restrictions in 2023, allowing dark-colored undershorts to address concerns about menstruation.

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.