JioHotstar Scores Big: India-England Test Series and WTC Final Drive Massive Viewership

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

JioHotstar has reported massive viewership numbers for the first Test match between India and England held at Headingley in July 2025. The match garnered a staggering 89.1 million viewers, resulting in a total watch time of 13.7 billion minutes. This Test marked the commencement of the WTC 2025-27 cycle for both squads, with Shubman Gill leading the Indian team for the first time in the five-match series.

The second Test is slated to begin on July 2nd in Birmingham. Expectations are high that the remaining matches in the series will establish new benchmarks for digital sports consumption.

The ICC World Test Championship Final 2025, which featured South Africa against Australia, also recorded remarkable viewership figures. This match was particularly significant as it witnessed South Africa clinch their first ICC title.

The WTC Final became the most-watched Non-India Test match on linear TV, accumulating 2.95 billion minutes of watch time and reaching 47 million viewers.

On JioHotstar, the WTC Final 2025 attracted 41.4 million viewers, setting a new record for a Non-India Test match on the platform. This figure surpasses the previous record held by the India vs Australia WTC Final in 2023.

The dawn of a new era in Indian cricket under Shubman Gill, coupled with a renewed approach to Test cricket, has clearly resonated with viewers across digital platforms. The ongoing series against England holds the potential to break further streaming records.

Note: Viewership statistics are based on data sourced from BARC, utilizing metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.